Studium Generale: Intercultural Competence as a Strategic Endeavor for SMEs

Posted by admin on 28 May, 2010 in All, Student Associations | 0 comments

4th Geert Hofstede Lecture by Milton Bennett

Intercultural Competence as a Strategic Endeavor for SMEs

Thursday 3 June, 3.30 – 5 p.m., De Appel, Hanzehogeschool, Zernikeplein 7

Admission free

More information: Geert Hofstede Lezing 2010, Kenniscentrumondernemerschap@org.hanze.nl, Tel 050 595 2070

In the global village, nearly all business is cross-cultural. Small and medium enterprises (SMEs) have culturally diverse employees, are located in multicultural communities, and are likely to have international customers and suppliers. The cross-cultural contact generated by this diversity demands intercultural competence. While all successful business persons are ‘culturally competent’ – they have adequate social communication skills in their own societies – they do not necessarily have those skills in other societies. Even if people have a lot of cross-cultural experience, they do not automatically become interculturally competent.