Studium Generale: Intercultural Competence as a Strategic Endeavor for SMEs
4th Geert Hofstede Lecture by Milton Bennett
Intercultural Competence as a Strategic Endeavor for SMEs
Thursday 3 June, 3.30 – 5 p.m., De Appel, Hanzehogeschool, Zernikeplein 7
Admission free
More information: Geert Hofstede Lezing 2010, Kenniscentrumondernemerschap@org.hanze.nl, Tel 050 595 2070
In the global village, nearly all business is cross-cultural. Small and medium enterprises (SMEs) have culturally diverse employees, are located in multicultural communities, and are likely to have international customers and suppliers. The cross-cultural contact generated by this diversity demands intercultural competence. While all successful business persons are ‘culturally competent’ – they have adequate social communication skills in their own societies – they do not necessarily have those skills in other societies. Even if people have a lot of cross-cultural experience, they do not automatically become interculturally competent.
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